Budweiser joins forces with Kicking + Screening to be presenting sponsor of four-night festival
New York, NY (March 6, 2014) — Let’s get ready for Brazil!
On Wednesday, the Kicking + Screening Soccer Film Festival, presented by Budweiser, revealed the films selected for the 6th annual K+S New York, including several events dedicated to Brazil.
K+S New York 2014 runs from Tuesday, April 8, through Friday, April 11, at Tribeca Cinemas in downtown Manhattan.
This year’s festival boasts 11 films from eight countries, including the theatrical world premieres of two films from Budweiser’s “Rise As One” series, set to air on Fox Sports 1 in the United States beginning March 25. Directed and produced by Emmy Award-winning filmmakers Scott Boggins and Gabriel Spitzer, the series of six films will air in more than 55 countries around the world as part of Budweiser’s fully integrated, global content series supporting its new Rise As One 2014 FIFA World CupTM campaign.
“This year we are all trying to play the jogo bonito, as the Brazilians say: the beautiful game,” K+S cofounder Rachel Markus said. “And K+S is thrilled to return to New York with one of our most ambitious film lineups and an all new partner in Budweiser. As usual, we hope the films and other cultural events of K+S New York 2014 will help us explore our deepest passions through the power of the world’s game.”
This year’s festival full lineup features:
TUESDAY, APRIL 8, 7:30 PM ET — Theme: “Identity”
- Rise as One: One Nation (USA) — The French Men’s national team uses the 1998 World Cup to help heal the racial splits within their nation and sport. This film will also premiere on FOX Sports 1 at 8:00pm ET
- The 1905ers (Germany) — Internal politics, right-wing extremists, a fight for a stadium. Just another day in the life of a semi-pro club’s supporter group.
WEDNESDAY, APRIL 9, 7:30 PM ET — Theme: “Coaches”
- We Must Go (USA) — Special preview of the much-anticipated doc about American coach Bob Bradley’s experiences in Egypt.
- The Dream Coach (Italy) — How one Italian youth coach reinvented how to train young players and transformed the lives of thousands in doing so.
THURSDAY, APRIL 10, 7:30 PM ET — Theme: “Inspiration”
- True Blue 2: The Way Back (Sweden) — How a young Zlatan Ibrahimovic saved once-proud Swedish club Malmo FC.
- Scouting for Zebras (Belgium) — The enigmatic and controversial search for talented players in AfricaShorts:
FRIDAY, APRIL 11, 7:30 PM ET — Theme: “Brazil”
- Rise as One: Match for Peace (USA) — The story of how an exhibition match between World Cup champions Brazil and war torn Haiti, helped lift the spirits of the island nation during one of its darkest hours. This film will also premiere on FOX Sports 1 at 8:00pm ET
- Geronimo’s Promise (Brazil) — Just as 2014 World Cup final is about to kick off, Bruno and Leandro’s car breaks down.
- Short: El Otro SuperClasico (Brazil)
Budweiser joins K+S as presenting sponsor
K+S and Budweiser, a part of Anheuser-Busch InBev, also announced on Wednesday that Budweiser, an official sponsor of the FIFA World CupTM, will serve as presenting sponsor of K+S New York 2014.
“We are thrilled to have a brand like Budweiser, whose soccer roots run deep and long, become a partner with K+S,” K+S cofounder Greg Lalas said. “Budweiser believes in the power of great storytelling, as evidenced by their development of the Rise As One series, and we look forward to working with them during the festival.”
For more info on Budweiser’s “Rise as One” series, go to www.RiseAsOne.com
About Kicking + Screening
Founded in April 2009, the Kicking + Screening Soccer Film Festival is the world's premier international festival dedicated solely to the beautiful game. K+S’s mission is to engage, connect, and inspire fans through the celebration and presentation of football/soccer culture. K+S festivals take place annually in New York and select cities around the globe each year.
About Budweiser & Football
Budweiser has a strong commitment to football globally, having served as official beer sponsor of the FIFA World Cup™ for over 25 years, and with an ongoing commitment through the 2018 and 2022 tournaments.