K+S Soccer Film Festival, in partnership with the American-Scandinavian Foundation, present the opening night of K+S New York 2017
85 min | Iceland | 2016 | English Subtitles | Directed by Sævar Guðmundsson
This is the unbelievable story of the golden generation of Icelandic football. An up close and personal insight into a team that made the world take notice by becoming the smallest nation ever to reach a major final in the biggest sport in the world.
The documentary tells the story of a group of young boys growing up in Iceland with the unrealistic dream of playing for their nation in a big tournament one day. The story takes us from footage from the team´s biggest stars when they were kids to the remarkable qualifying campaign of Euro 2016.
We share that unbelievable journey from an insider's perspective, shedding light on every angle on and off the pitch. This is the inside story of one of the biggest upsets in the history of football. Share the joy!
Post-Screening Panel Discussion
Branding the Beautiful Game: How soccer brands are changing the rules"
Moderated by Gillian Kemmerer, Asset TV anchor & U.S. Head of Programming, anchor of Asset TV’s “Sportfolio”
- David Bruce
Vice president of brand and integrated marketing,Major League Soccer. In 2015, David shepherded a dramatic rebrand for MLS, which has received critical acclaim worldwide.
- Dennis Crowley
Co-founder and executive chairman of Foursquare. Dennis (pictured) also the chairman of the Kingston Stockade Football Club, a semi-professional club that has been universally lauded for its strong brand.
- John Goldman
Partner in Herrick litigation department and co-chair of the Herrick Sports Law Group. Goldman has advised on the landmark purchases of A.S. Roma, Bologna F.C. 1909, and Venezia F.C. He currently sits on the board of Venezia F.C., which has received plaudits for its innovative approach to promotion and branding.
Complimentary beer provided by our friends at Einstök Ölgerð
An ID or Ticket confirmation (printed or on mobile device) is required for all screenings.
Dinner+Movie at SMÖRGÅS CHEF
Located at the Scandinavia House, be sure to check out Smörgås Chef, the perfect place to enjoy a pre-screening dinner. For reservations and more information, call 212-686-4230 or visit smorgas.com.
About Einstök Ölgerð
Located just 60 miles south of the Arctic Circle in the fishing port of Akureyri, Iceland, the Einstök Brewery taps the purest water on Earth to create its craft ales. At present, Einstök brews Icelandic White Ale, Icelandic Arctic Pale Ale, Icelandic Toasted Porter, the new Wee Heavy Scotch Ale and two seasonal brews: Icelandic Arctic Berry Ale and Icelandic Doppelbock. Visit the Ale Locator and follow Einstök on Instagram, Twitter, and Facebook.